The story of Semler Gruppen begins back in 1917 when Skandinavisk Motor Co. was founded.
In 1917, brothers Axel and Johannes Semler founded Skandinavisk Motor Co. with their father, Eiler Semler.
They initially imported Hudson, Dodge and Firestone tyres. However, in 1948, the company began importing Volkswagen, and 11 years later (in 1959), they reached a milestone when VW became the best-selling passenger car in Denmark.
In 1951, they added Porsche to their import portfolio.
Satisfied colleagues, customers and suppliers are our most important asset. We are honest and responsible, and we always keep our promises – even when it’s difficult.
Results require personal attention and focus. We set ourselves ambitious goals and stay the course. We never leave a problem unsolved.
Curiosity is a virtue. We challenge ourselves and seek inspiration from the world around us to think innovatively. This is how we streamline and create high value.
Going to work must be fun and meaningful. Therefore, we always show respect and good humour in our dealings – with customers, colleagues and suppliers alike.
Skandinavisk Motor Co. begins importing Audi.
The company begins to import SEAT.
Skandinavisk Motor Co. signs an importer contract with ŠKODA.
Skandinavisk Motor Co. becomes a dealer for Bentley and Lamborghini.
Semler Gruppen is founded as the umbrella organisation for the entire group.
Semler Innovation is launched.
Semler Agro is founded.
Semler Gruppen becomes an importer of Ducati.
The first year of activities in Dribe, Holo and Connected Cars.
Establishment of Volkswagen Semler Finans Danmark A/S.
Acquisition of 51% of the shares in Herborg Smede- og Maskinforretning A/S.
Acquisition and whole-ownership of Shared Mobility A/S.
Acquisition of RTT A/S.
Acquisition of CarHolding's five dealerships.
Semler Gruppen has been the umbrella organisation for the entire group since 2010.
Today, the group has approximately 3,000 employees who work hard to deliver the best mobility solutions – both today and for the future.
And the best mobility solutions naturally have the best products and the best service. The organisation currently has five divisions, engaged in the automotive industry, the agricultural market and tomorrow’s mobility concepts.
Import and leasing of Volkswagen Passenger Cars, Volkswagen Commercial & Vans, SEAT, Škoda, CUPRA, Audi and Ducati.
Our sales chain, with dealerships at 20 locations across Denmark.
Import and sales of Porsche, Lamborghini, Bentley, Aston Martin and McLaren.
Mobility solutions in the broadest of senses. And the birthplace of companies such as Dribe, Connected Cars and Holo, and includes Enterprise Rent-A-Car and RTT.
Import and sales of Škoda, Porsche and Lamborghini in the Baltic countries.
Sales and service of agricultural machinery, including John Deere, Sulky, Väderstad, Brantner and Kramer.
All service functions across the entire group, including IT, finance, people, communication, ESG, Legal, Privacy & Security and properties.
The umbrella organisation for our investments in other companies.
2,508 in 2021
50,291 in 2021
20.8% in 2021
Michael Pram Rasmussen (chairman)
Christian S. Mourier (vice chairman)
Jan H. Christiansen
Christian Dulong Hoff
Henriette Kruppa Nielsen
Tascha Henriksen (employee-elected)
Max W. Ignjatovic (employee-elected)
Brian C. Pedersen (employee-elected)
Henrik Ø. Sørensen (employee-elected)
Semler Gruppen is made up of a number of companies, spread across the following divisions:
Semler Mobility Import
Semler Mobility Retail
Semler Mobility Solutions
Semler Mobility Premium
Semler Mobility Baltic