Semler Gruppen

About Semler Gruppen

About Semler Gruppen
100 years’ experience + dedicated employees = Semler Gruppen
Classic Vw Beetle

The story of Semler Gruppen begins back in 1917 when Skandinavisk Motor Co. was founded.

In 1917, brothers Axel and Johannes Semler founded Skandinavisk Motor Co. with their father, Eiler Semler.

They initially imported Hudson, Dodge and Firestone tyres. However, in 1948, the company began importing Volkswagen, and 11 years later (in 1959), they reached a milestone when VW became the best-selling passenger car in Denmark.

In 1951, they added Porsche to their import portfolio.

Our Values
Respectful

Satisfied colleagues, customers and suppliers are our most important asset. We are honest and responsible, and we always keep our promises – even when it’s difficult.

Dedicated

Results require personal attention and focus. We set ourselves ambitious goals and stay the course. We never leave a problem unsolved. 

Innovative

Curiosity is a virtue. We challenge ourselves and seek inspiration from the world around us to think innovatively. This is how we streamline and create high value. 

Cheerful

Going to work must be fun and meaningful. Therefore, we always show respect and good humour in our dealings – with customers, colleagues and suppliers alike. 

Milestones
1975

Skandinavisk Motor Co. begins importing Audi.

1990

The company begins to import SEAT.

1999

Skandinavisk Motor Co. signs an importer contract with ŠKODA.

2003

Skandinavisk Motor Co. becomes a dealer for Bentley and Lamborghini.

2010

Semler Gruppen is founded as the umbrella organisation for the entire group.

2015

Semler Innovation is launched.

Semler Agro is founded.

Semler Gruppen becomes an importer of Ducati.

2017

The first year of activities in Dribe, Holo and Connected Cars.

2019

Establishment of Volkswagen Semler Finans Danmark A/S.

Acquisition of 51% of the shares in Herborg Smede- og Maskinforretning A/S.

2021

Acquisition and whole-ownership of Shared Mobility A/S.

Acquisition of RTT A/S.

Semler Mobility Værksted2

Semler Gruppen has been the umbrella organisation for the entire group since 2010.

Today, the group has more than 2,000 employees who work hard to deliver the best mobility solutions – both today and for the future.

And the best mobility solutions naturally have the best products and the best service. The organisation currently has five divisions, engaged in the automotive industry, the agricultural market and tomorrow’s mobility concepts.

Semler Mobility Import

Import and leasing of Volkswagen Passenger Cars, Volkswagen Commercial & Vans, SEAT, ŠKODA, CUPRA, Audi and Ducati.

Semler Mobility Retail

Our sales chain, with dealerships at 14 locations across Denmark.

Semler Mobility Premium

Import and sales of Porsche, Lamborghini, Bentley, Aston Martin and McLaren.

Semler Mobility Solutions

Mobility solutions in the broadest of senses. And the birthplace of companies such as Dribe, Connected Cars and Holo.

Semler Mobility Baltic

Import and sales of ŠKODA, Porsche and Lamborghini in the Baltic countries.

Semler Agro

Sales and service of agricultural machinery, including John Deere, Sulky, Väderstad and Kramer.

Group Functions

All service functions across the entire group, including IT, finance, HR, communication and properties.

Associated enterprises

The umbrella organisation for our investments in other companies.

Facts and figures
Number of colleagues in 2021
2.508

2.401 in 2020

Number of registered cars in 2021
60.983

59.806 in 2020

Market share for John Deere in 2021
20,8%

16,6% in 2020

Net turnover in 2021/DKK millions
17.561,3
EBITDA in 2021/DKK millions
1.275,1
Post-tax profit in 2021/DKK millions
711,6
Board of Directors

Michael Pram Rasmussen (chairman)
Christian S. Mourier (vice chairman)
Martin Mourier
Jan H. Christiansen
Christian Dulong Hoff
Mikkel Christiansen
Søren Skifter
Henriette Kruppa Nielsen

Tascha Henriksen (employee-elected)
Max W. Ignjatovic (employee-elected)
Brian C. Pedersen (employee-elected)
Henrik Ø. Sørensen (employee-elected)

The organisation

Semler Gruppen is made up of a number of companies, spread across five divisions:

Semler Mobility Import

Semler Mobility Retail

Semler Mobility Solutions

Semler Mobility Premium

Semler Mobility Baltic

Semler Agro

Group Functions

Associated enterprises

Koncernoversigt WEB 2022