The story of Semler Gruppen begins back in 1917 when Skandinavisk Motor Co. was founded.
In 1917, brothers Axel and Johannes Semler founded Skandinavisk Motor Co. with their father, Eiler Semler.
They initially imported Hudson, Dodge and Firestone tyres. However, in 1948, the company began importing Volkswagen, and 11 years later (in 1959), they reached a milestone when VW became the best-selling passenger car in Denmark.
In 1951, they added Porsche to their import portfolio.
Skandinavisk Motor Co. begins importing Audi.
The company begins to import SEAT.
Skandinavisk Motor Co. signs an importer contract with ŠKODA.
Skandinavisk Motor Co. becomes a dealer for Bentley and Lamborghini.
Semler Gruppen is founded as the umbrella organisation for the entire group.
Semler Innovation is launched.
Semler Agro is founded.
Semler Gruppen becomes an importer of Ducati.
Semler Gruppen has been the umbrella organisation for the entire group since 2010.
Today, the group has more than 2,000 employees who work hard to deliver the best mobility solutions – both today and for the future.
And the best mobility solutions naturally have the best products and the best service. The organisation currently has five divisions, engaged in the automotive industry, the agricultural market and tomorrow’s mobility concepts.
Import, retail sales and leasing of Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, ŠKODA, Audi, Porsche, Lamborghini, Bentley and Ducati.
Sales and service of agricultural machinery, including John Deere, Sulky, Väderstad and Kramer.
Our innovation division has conceived concepts such as Dribe, Connected Cars and Holo.
All service functions serve the entire group and include IT, finance, HR, communication and properties.
The umbrella organisation for our activities in the Baltic region and investments in a number of other companies.
2.243 in 2018
67.347 in 2018
20,6% in 2018
Michael Pram Rasmussen (chair)
Lars Erik Nielsen (Deputy Chair)
Christian Swane Mourier
Jan H. Christiansen
Henrik Willman (employee-elected)
Max W. Ignjatovic (employee-elected)
Brian C. Pedersen (employee-elected)
Dennis Rasmussen (employee-elected)
Semler Gruppen is made up of a number of companies, spread across five divisions: