Business areas

Semler Mobility Solutions

Semler Mobility Solutions
Semler Mobility Solutions is the collective name for our mobility solutions. As an independent, family-run business, Semler Group has unique potential for taking decisions, trying out new domains and investing in solutions that our customers will be requesting tomorrow.
At Semler Gruppen, we develop the mobility concepts of tomorrow.

We have existed for more than 100 years and during this time, we have predominantly imported and sold cars. However, nothing stays the same forever, and that is why we are investing heavily in the mobility solutions of tomorrow.

Technological developments are moving fast, and what was considered science fiction yesterday will be part of everyday life tomorrow. In our own context, we therefore consider it a natural evolution for ownership and use of a car to change in the future.

In 2015, we launched our innovation division under the name of Semler Innovation. The object of this new division is to act as a breeding ground for new business models for mobility services.

Today, we call this division Semler Mobility Solutions, and it handles both tried and tested and the more experimental mobility solutions.

Companies under Semler Mobility Solutions include Dribe, Connected Cars, Holo, Enterprise Rent-A-Car and RTT.

Dribe App Collection

Dribe – a completely new way of having a car.

Dribe gives you a vehicle on contract, at a fixed monthly price and with everything included except fuel. Since you only commit to the car for 30 days, a car contract with Dribe makes it easier to have a car, and not least to change it when you need to.

Dribe membership gives you access to The Garage. This is where you choose your ‘Everyday Ride’. However, if you are looking for something more exclusive, you can select one of Dribe’s ‘Special Rides’. Special Rides include transporters, sports cars and motorcycles.

Connected Cars Grafik1

Connected Cars

Connected Cars was launched in 2016 and is a tech company with ambitions to transform the mobility of tomorrow.

Connected Cars provides garages and fleet owners with intelligent monitoring of vehicles and gives drivers a better driving and service experience.

The mission is to make mobility safer, easier and more sustainable using data collection and data sharing. In practice, our aim is to establish the most extensive ecosystem for mobility innovation by connecting millions of users and hundreds of organisations, based on the world’s largest dataset retrieved from vehicles all over the world.

Holo Busser5


Holo works with autonomous technology and its ambition is to enable you to get from A to B when it suits you. Holo is currently involved in projects to run driverless buses in cities such as Tallinn, Gothenburg and Oslo.

Driverless vehicles may still sound like science fiction. However, due to the rapid development of the technology you are likely to be able to book easy, fast and safe autonomous transport within the next five to ten years.

Semler Gruppen wants to be part of the drive to boost tomorrow’s mobility market, and we believe that driverless cars and buses are the future.

Associerede Reception Kunde

Enterprise Rent-A-Car

Enterprise Rent-A-Car is the world’s largest provider of rental vehicles, and in Denmark, Sweden and Norway the franchise is owned by Semler Gruppen and run by Shared Mobility A/S.

The company's activities began with its establishment in Copenhagen Airport at the beginning of 2015. Today, you will find Enterprise Rent-A-Car in the airports of Copenhagen, Aalborg, Billund and Aarhus. In addition, there are rental locations in several of Denmark’s main cities. And we have offices in the largest airports of Sweden and Norway: Arlanda in Stockholm and Gardermoen in Oslo. Car rental will also be available on the Faroes from 2022.

Audi Hrsholm December 2021 3 Low Res


Full-service supplier to the automotive industry​

RTT is a leader in the market for cosmetic vehicle preparation, vehicle care, interiors, wrapping, electricity, plate shops and custom taxi design.

Among other things, RTT supplies materials for showrooms, campaigns and billboards on indoor and outdoor media.

RTT has locations all over Denmark and employs a staff of around 100.