About Semler Gruppen
About Semler Gruppen
100 years’ experience + dedicated employees = Semler Gruppen
The story of Semler Gruppen begins back in 1917 when Skandinavisk Motor Co. was founded.
In 1917, brothers Axel and Johannes Semler founded Skandinavisk Motor Co. with their father, Eiler Semler.
They initially imported Hudson, Dodge and Firestone tyres. However, in 1948, the company began importing Volkswagen, and 11 years later (in 1959), they reached a milestone when VW became the best-selling passenger car in Denmark.
In 1951, they added Porsche to their import portfolio.
Our Values
Respectful
Satisfied colleagues, customers and suppliers are our most important asset. We are honest and responsible, and we always keep our promises – even when it’s difficult.
Dedicated
Results require personal attention and focus. We set ourselves ambitious goals and stay the course. We never leave a problem unsolved.
Innovative
Curiosity is a virtue. We challenge ourselves and seek inspiration from the world around us to think innovatively. This is how we streamline and create high value.
Cheerful
Going to work must be fun and meaningful. Therefore, we always show respect and good humour in our dealings – with customers, colleagues and suppliers alike.
Milestones
1975
Skandinavisk Motor Co. begins importing Audi.
1990
The company begins to import SEAT.
1999
Skandinavisk Motor Co. signs an importer contract with ŠKODA.
2003
Skandinavisk Motor Co. becomes a dealer for Bentley and Lamborghini.
2010
Semler Gruppen is founded as the umbrella organisation for the entire group.
2015
Semler Innovation is launched.
Semler Agro is founded.
Semler Gruppen becomes an importer of Ducati.
2017
The first year of activities in Dribe, Holo and Connected Cars.
2019
Establishment of Volkswagen Semler Finans Danmark A/S.
Acquisition of 51% of the shares in Herborg Smede- og Maskinforretning A/S.
2021
Acquisition and whole-ownership of Shared Mobility A/S.
Acquisition of RTT A/S.
2023
Acquisition of CarHolding's five dealerships.
Validation of Semler Group's environmental accounts by the Scienced Based Targets initiative (SBTi)
2024
Acquisition of the last 51 % of the shares in Herborg Smede- og Maskinforretning A/S
Acquisition of Hitachi Construction Machinery in Denmark (HP Entreprenør-maskiner)
Semler Gruppen has been the umbrella organisation for the entire group since 2010.
Today, the group has approximately 3,000 employees who work hard to deliver the best mobility solutions – both today and for the future.
And the best mobility solutions naturally have the best products and the best service. The organisation currently has five divisions, engaged in the automotive industry, the agricultural market and tomorrow’s mobility concepts.
Semler Mobility Import
Import and leasing of Volkswagen Passenger Cars, Volkswagen Commercial & Vans, SEAT, Škoda, CUPRA, Audi and Ducati.
Semler Mobility Retail
Our sales chain, with dealerships at 20 locations across Denmark.
Semler Mobility Premium
Import and sales of Porsche, Lamborghini, Bentley, Aston Martin and McLaren.
Semler Mobility Solutions
Mobility solutions in the broadest of senses. And the birthplace of companies such as Dribe, Connected Cars and Holo, and includes Enterprise Rent-A-Car and RTT.
Semler Mobility Baltic
Import and sales of Škoda, Porsche and Lamborghini in the Baltic countries.
Semler Equipment
Consists of Semler Agro and Semler Machinery.
Semler Agro handles the sales and service of agricultural machinery from John Deere, Sulky, Väderstad, Brantner, and Kramer.
Semler Machinery manages the import and sales of construction machinery from Hitachi, Sandvik, and Bell.
Group Functions
All service functions across the entire group, including IT, finance, people, communication, ESG, Legal, Privacy & Security and properties.
Associated enterprises
The umbrella organisation for our investments in other companies.
Facts and figures
Number of colleagues in 2024
3,234
3,111 in 2023
Number of registered cars in DK in 2024
54,888
46,431 in 2023
Market share for John Deere in 2024
7.95 %
26.0 % in 2023
Net turnover in 2024/DKK millions
28,100
EBITDA in 2024/DKK millions
1,497
Post-tax profit in 2024/DKK millions
738
Board of Directors
Michael Pram Rasmussen (chairman)
Christian S. Mourier (vice chairman)
Jan H. Christiansen
Christian Dulong Hoff
Mikkel Christiansen
Søren Skifter
Henriette Kruppa Nielsen
Tascha Henriksen (employee-elected)
Max W. Ignjatovic (employee-elected)
Brian C. Pedersen (employee-elected)
Nicolai Rasmussen (employee-elected)
The organisation
Semler Gruppen is made up of a number of companies, spread across the following divisions:
Semler Mobility Import
Semler Mobility Retail
Semler Mobility Solutions
Semler Mobility Premium
Semler Mobility Baltic
Semler Equipment
Group Functions
Associated enterprises